CyHi The Prynce appears to be taking shots at J. Cole on his new track “B.R.A Lost Control.” The Brian AllDay and Mark Byrd–produced record finds the Atlanta lyricist challenging Cole’s long-standing “Best Rapper Alive” claim while firing off a series of competitive bars aimed at the Dreamville rapper.

On the track, CyHi also seems to revisit lingering tension from Cole’s 2016 song “False Prophets,” which many fans believed was directed at CyHi’s former G.O.O.D. Music boss Kanye West. At one point he raps: “You forgot I still owe you for ‘False Prophets’? / I rap punches that’s hard as Bernard Hopkins,” while also referencing Cole’s brief lyrical clash with Kendrick Lamar.
Despite the apparent diss, “B.R.A Lost Control” largely serves as a showcase of CyHi’s lyrical ability, packed with layered punchlines, wordplay, and clever references — reminding fans why he’s long been respected as one of hip-hop’s sharpest penmen. 🎤🔥

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