The cinematic video was directed by pgLang co-founder/producer Dave Free and Lamar, and many of their fans believes Free deserves an Oscar—or at least some kind of recognition—for his work on the visual.
Kendrick Lamar delivered his highly anticipated video for his scathing Drake diss track “Not Like Us” on Independence Day (July 4). The cinematic video was directed by pgLang co-founder/producer Dave Free and Lamar, and many of their fans believes Free deserves an Oscar—or at least some kind of recognition—for his work on the visual.
Twitter (X) blew up with reactions to the video as Dave Free, Kendrick Lamar, #TheyNotLikeUs and KDot quickly became trending topics. One person noted, “Dave Free deserves an Oscar I’m not kidding this is f###### phenomenal,” while another said, “Kendrick’s Not Like Us video really is diabolical in the best way +OVO owl (Drake brand) smashing/caging and Push Ups references +Whitney and family dancing +Early image release trolling Drake fans to claim she was unhappy +Dave Free co-directing +YG at shoot +Compton united.”
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